Beyonce said music was her inspiration for this new fragrance: "I believe my music makes women feel strong, and Pulse is all about finding that power inside."
She’s also rather keen on the packaging: "I'm very proud of the Pulse packaging. I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design... and I love fashion!"The perfume may mean nothing to you now, but from August you won’t be able to escape it as the marketing and PR is going to be huge! The perfume will be launched with a print and TV ad campaign starring Beyonce and social media and online programs will speak to Beyonce's massive global fan base via e-commerce, Twitter and Facebook.
Smell wise, she has pulled something of a coup in having Bluebird Orchid as one of the ingredients as it has never before been used in a perfume so Pulse should offer a completely unique fragrance.
We’ve not bothered with her other perfumes, Heat and Heat Rush, but we’re kinda curious about this one.
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