Thursday, July 7, 2011

Models1 Launches Plus Size Division

Modelling agency Models1 – home to Arlenis Sosa, Betty Adewole and Emanuela De Paula – has joined forces with plus-size agency Excel and launched a new division called Excel-Models1.

Arlenis Sosa
Emanuela de Paula
Betty Adewole

The partnership was established following research and feedback which found a gap in the market for plus-sized models working in a high-fashion environment. Together, Models 1 and Excel hope to open up the industry to more diversity in model body shapes.

We are quite taken with size UK16 beauty Amina Gerlach – at 5’9 and with generous 44 inch hips, she will make a refreshing change to high end magazines like the Vogues and Harper’s Bazaars of the world.

































We have been rather dubious of this ‘plus size’ trend (poster girl of the cause Crystal Renn started out plus size and now looks like any other straight size model) but an agency like Models 1 having a dedicated plus size division shows they see some longevity in the area.

Because if the Channel 4 documentary The Model Agency taught us anything, other than that bookers swear and smoke a lot, it’s that fashion is ultimately a business and if there’s no money in something, they won’t go near it!

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